All right, so this is just my opinion and not some sort of scientific study, so please take it with a grain or three of salt…
Assuming we are speaking solely about physical attractiveness (and not emotional, financial, spiritual or what have you), the reason why attractive men are so rare is exactly the same reason why attractive women are so common.
And that reason is because it’s more common and socially acceptable in modern times for women to artificially alter their appearance to make themselves look more attractive via cosmetics, hair styling (including wigs and extensions), deceptive clothing (including push-up bras and girdles), high-heel shoes, etc. And that doesn’t even take into account plastic surgery (rhinoplasty, breast enhancement, jaw restructuring, etc.).
Yes, some men do some things to artificially enhance their looks, but it is much more common and socially acceptable for women to do so and the options available for men are far fewer. There’s simply no male equivalent to wearing foundation, lipstick, mascara, eyeliner, rouge, a push-up bra. Yes, some men wear lifts in their shoes to increase their apparent height, but those men tend to get socially mocked if discovered, whereas nobody bats an eye if a woman is seen wearing high heels. And, yes, some men might wear a toupee or even wear a girdle, but once again they will likely be socially mocked if anybody finds out.
[EDIT: Yes, men can grow a beard that hides a double chin and perhaps makes them look a bit more masculine, but (a) many women don’t actually find beards attractive and (b) beards don’t actually make that much of a improvement. Trust me — I speak from experience!]
There are certainly many women who are true natural beauties and do not need any enhancements to be seen as such. But the majority of the attractive women you see on television, in movies, in advertisements, or even at clubs or at work or out grocery shopping would be considered far less attractive (even if not actually ugly) by most men if they weren’t wearing all their makeup, nice clothing, perfectly done hair, high heel shoes, etc.
As examples, none of these women are what I would consider at all ugly without makeup, but they are certainly more plain and less attractive (to my eyes and to those of other men or else they wouldn’t bother wearing it in the first place):
Even a top supermodel like Gisele Bundchen, while obviously a natural beauty, needs a significant amount of cosmetics to actually look like a supermodel:
Gal Gadot is another example of a natural beauty who relies on a lot of makeup to enhance what she got from birth:
And have you ever seen Kim Kardashian without her makeup?
Tyra Banks, anybody?
And one more, just for fun:
😁🤣
[Cue the inevitable comments that all these women actually look better without makeup in 3, 2, 1…]
Yes, men can do some things to enhance their attractiveness, including losing weight, working out in the gym, taking medication to help with acne, etc. But many of those things take a long time and a lot of effort and there’s just no common or socially acceptable way for men to spend half an hour to an hour before a date and transform themselves from “plain” to “attractive.”
And just for the record, my wife is definitely somebody who I would consider a natural beauty and who has never worn any makeup with the exception of our wedding day and our engagement photo. Having said that, I will freely admit that one those two occasions when she did get dolled up, she suddenly looked like a supermodel. I can safely say that she looked more attractive with makeup, but I still find her plenty attractive without makeup. I was just amazed at the transformation she underwent and was a bit jealous that there was nothing similar I could do to look better on those occasions.
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