Why Does Apple Suck?

Razvan Rogoz

Apple is like THAT hot girl.

She’s pretty. She cooks. She’s crazy in bed. You fall in love with her. You promise to be with her all your life. You feel lucky to have her.

In time though, things change. She changes. She starts showing her bad side. She becomes unreliable. Sure, she’s still amazing but you start having second thoughts. You stay with her because you’ve invested so much effort already and because of the good times you’ve had.

This is my relationship with Apple. This is how many people feel too. From designing life changing products that were the top of the line, now, Apple, makes some very questionable choices where Apple as a status symbol is more important than Apple as a company that creates functional devices.

Take the new Macbook Pro for example. It is estimated that up to 30% of the keyboards are affected in one way or another. Sure, this is anecdotal (an entrepreneur surveyed his company and got to this number), but nonetheless, the butterfly keyboard is a failed experiment.

I’m one of the victims of this failed experiment, as my Macbook Pro 2018 failed after three days.

Or let’s take the iPhone. The iPhone used to dominate this space. Now, it is playing catch-up at best and it focuses more on looking good than being good. Yes, IOS is still amazing but those S and Notes and Pixels are not as bad as they once were.

My answer is that Apple sucks because it stopped being a technology company and became a fashion / style / lifestyle company. At one point people were buying Apple because they were good devices. And Apple made their devices better because of this. I don’t know if you remember but the first Wi-Fi connected laptop was from Apple. Well, Apple was the FIRST with many when it comes to making life easier.

Now people are buying Apple because it is cool. So Apple instead of focusing on making stuff that helps me and you get work done, is focusing on making it look sexy and thin. And they do achieve this, at the cost of reliability and functionality.

Steve Jobs was a visionary and a genius. Tim Cook is driving the company into the ground. I used to buy Apple because Apple products didn’t break. Now I’m afraid to buy anything from them because wherever I look, there are issues. Software updates break features (as my iPhone X camera). The MacBook Pro 2018 has major issues with the keyboard and thermals (as experienced). The new iPad Pro bends easily.

Mr. Cook, if you’re reading this, you’re not Zara. You’re not H&M. You are a technology company and technology was once about helping people accomplish something. If you don’t change course, Apple will die within several years. Now, it still exists and it is successful due to momentum but even the die-hard fans will get tired of all the problems and frustrations Apple brings at the table.

I’m one of those die hard fans with six devices on my Apple account. But even if I want to upgrade, I don’t have any good options. I need stuff that works, not stuff that looks pretty.