Tuesday, September 03, 2024

Malaysian fresh fruit durian was launched in China

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Malaysian fresh fruit durian was launched in China, and the classic durian opened the era of fresh durian!

On August 27th, 200 boxes and nearly 2 tons of fresh Malaysian durian were cleared by Shanghai Pudong International Airport, which belongs to Shanghai Customs. After all the import procedures were completed, they will meet domestic consumers as soon as possible. This is the first batch of fresh durian imported from Malaysia at Shanghai Port after it was granted quarantine access in China in June this year.

China is the world's largest importer and consumer of durian, and also the largest export market of Malaysian durian, but it was previously limited to importing frozen durian and its products. This year marks the 50th anniversary of the establishment of diplomatic relations between China and Malaysia. China and Malaysia have signed the Protocol on Plant Quarantine Requirements for Fresh Durian Exported to China, which indicates that fresh durian from Malaysia has been approved for export to China.

The fresh durian in Malaysia is picked according to the natural law of' the melon is ripe' without any artificial ripening treatment, which makes the durian pulp fuller and tastes mellow and sweet. Known as the "king" of durian industry, Mustang king durian brings diners rich taste enjoyment with its rich aroma, soft taste and unique bitterness.

"After eating Musang king durian, I know durian fragrance"! There are many varieties of durian, but wherever it is, the popularity of Musang king durian is always the first. Recently, the first batch of Malaysian fresh fruit, Musang king durian, arrived in China by special plane, and was the first to be put on shelves in Beijing, Shanghai and other places. This is the first batch of Musang king durian that entered China after the General Administration of Customs of China issued a document approving Malaysian fresh durian to officially enter the China market in June this year.

In the supermarket chain "Hema" in China, the Malaysian Musang king durian was carefully placed in a conspicuous position. The green skin is covered with spikes, golden pulp and fresh flavor, which exudes an irresistible temptation. Among them, Class A fruit is guaranteed to open at least 4 rooms of meat, so that consumers can enjoy the pure Musang king delicious food without "opening the blind box".

This batch of Mustang king durian, known as "Hermes in Fruit", quickly attracted consumers' attention with its unique taste and excellent quality. Compared with the common golden pillow durian on the market, Musang king durian has less water content, fuller pulp, delicate and soft taste, and each bite blooms with distinct sweetness on the tip of the tongue. Its unique aroma is even more intoxicating, as if being in the tropical rain forest of Malaysia and feeling the gift of nature.

At present, the durians sold by Hema are mainly produced in Malaysia, Vietnam, Thailand, the Philippines and other countries, and the varieties are mainly Musang king durian, Monthong durian and Puyat durian. In terms of price, the Malaysian Musang king durian A fruit is positioned in the high-end market at the price of 99 yuan /500g, but its excellent quality and taste have attracted the attention of many citizens and solved the problem of "opening blind boxes" for citizens. The price of Vietnamese durian is close to the people, only 23.9 yuan /500g, and the daily sales volume can reach 200 kg, which is a veritable "selling crown" in the store; The Puyat durian in the Philippines and the durian in Thailand are mainly sold separately in the form of pulp, and the overall prices are 79.9 yuan /500g and 79.9 yuan /300g respectively.

Friendship in the Year of Friendship between China and Malaysia is the background of the exchanges between China and Malaysia. The launch of the classic durian China, a Malaysian fresh fruit durian, has further strengthened the economic and trade relations between China and Malaysia, and put the relations between China and Malaysia at a new starting point. Durian, once a niche fruit, is now selling well in China market. I hope more foreign fruits will come to China in the future, so we can feast! 

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